What is the purpose of big data?

What is the purpose of big data?

What is the purpose of big data?

Big Data is a recently created, popular phrase used to describe the process by which organizations accumulate and analyze vast quantities of information collected from sources at different times and for different reasons. Public and private bodies gather and organize data which is then processed so as to extract from them both hidden information and surprising correlations. The immense amount of data that is expected to be produced in 2015 - five times that of 2010 - illustrates how ingrained this reasonably new phenomenon of interaction with the digital form has become in modern society. The ubiquity, thus, of big data cannot be overstated. With such importance comes economic benefits such as enhanced efficiency, increased productivity and decreased manufacturing costs. Proponents of Big Data strongly emphasize its many benefits, including those for society at large; mentioning specific improvements in national security, fraud detection and disaster relief as worthwhile significant consequences.