Digital Marketing Basics

In times like today where the internet literally controls everything around us - marketing of products and services using the digital mediums and Technology is what involves digital marketing basics.

With the ever-growing increase in internet users - companies and people have little or no choice but to improve their digital presence by reaching out to their desired audience through extensive use of digital Technologies through methods like search engine optimization, social media optimization, content marketing, influencer marketing, etc. (Hope this article on Digital Marketing Basics will be helpful.)

Especially for organizations that have their digital presence in the form of a website for several websites and webpages targeted to sell or generate leads for itself digital marketing is the next thing that one must carefully look for and hence Digital Marketing Basics is could be your first step.

The whole idea around digital marketing is about ensuring that search engines like Google, bing Yahoo, etc. have indexed your website and web pages with relevant keywords that you are targeting.

Let us say you just started Digital Marketing Basics of a Successful Strategy with E-Commerce company and you are looking at selling trousers for young women. and you do not intend to focus on a brick-and-mortar shop instead you have created an E-Commerce site to sell your products. Now for the users to be able to reach out to you they must know about your website and for this, there are two ways

1. Directly reach out to do you by typing your URL on the Google Chrome or internet explorer 

2. The search for a particular keyword let's say black trousers and Google shows them your webpage as a possible go-to place.

It is highly unlikely the user will know your web URL and hence the second one is the most suitable option. To be able to facilitate Google and other search engines to lead the user to your webpage certain methods involved in search engine optimization must be deployed to be successfully. Digital Marketing Basics able to lead the user to your site.

Let us start by understanding the Digital Marketing Basics

1. Indexing your site and the webpages 

One of the first things will be to ensure that Google and other search engines know about your site and that they have 'indexed " your identity in their directory. Unless this is done, Google and other search engines will not show your web page when a user searches for keywords.

2. Ensuring addition of meta tag, title tag, etc

Digital Marketing Basics Rule For any search engine, to be able to identify what your site and webpages are about, you will be required to provide for information about what should the search engine identify you for. Think of this as the name board that you have outside your office...mentioning the name of the firm and what services you provide. For the search engine company - this information is crucial to categorize you for particular product and services and even better if the location can be added.

3. Understanding how you are indexed 

Now that the indexing is done, pls realize that search engines would have indexed several lakhs of pages with the same keyword. Lakhs of people would be selling trousers for women. According To Digital Marketing Basics Google or other search engines have developed their own algorithms to be able to choose which pages serve the user the most and hence shows up our and other pages in some order. This is ranking of your site for that particular keyword. And unless your webpage ranks on the first page, you are very less likely to receive traffic from potential buyers. Hence efforts must be made to ensure that our page is ranked in page 1 of Google for a specific keyword. 

Understanding how to rank in Google and other search engines is a very detailed task. Ranking algorithms are Google's best kept secret and no one knows what is the perfect mathematical logic which drives the ranking of a keyword on Google search engines. 

Digital marketing basics some factors that influence your page rank are 

1. Word count - The length of the page and the same proving relevant information to the user. A page length of 500 or more is highly recommended.

2. Keyword density - You should look at ensuring that the Keyword being targetted is used at least 1%  of the page length i.e. if the page word count is 1000 words, your keyword should feature 10 times in the least, and should not be more than 2% or 20 in this case.

Choosing the keyword carefully is very important. If you plan to sell black linen trousers for women through a web page, you should not choose trouser as your keyword. Choice of keyword will make the user experience better and will also help you with better ROI on your investment. 

3. Backlinks - Number of webpages linking your site page was considered an important SEO method and quality of the same also matters. When creating backlinks one must see the page authority and domain authority of the referring webpage. For example one of our sites https://www.advanceinnovationgroup.com/ has a DA of 32, hence when we work creating backlinks from webpages with DA PA greater than our page.

4. Content freshness

Updating the content on a timely basis can be helpful as the freshness of the content could help increase user interest.

5. Quality of backlinks

One must look at identifying digital assets on the internet and getting relevant backlinks and this shall be really helpful. However, we must ensure that it is meaningful...a consulting firm getting a backlink from a garment firm is almost meaningless and sometimes can go against you. Also, keep in mind the Domain and Page Authority.

6.Your page and domain authority

Google and other search engines have identified your Credibility scores on the web and that is depicted through two statistics of page authority and domain authority. This is determined by several factors including the age of your domain and traffic you have received and spam scores etc. I shall publish a detailed document on the same sometime soon.

You should closely monitor the domain and page authority of your website and pages. DA PA is good ways to judge your website performance and see how you are performing vis-a-vis competition.

7. Adding relevant metatag and title tags

Once you have created a page, a very important next step is to define the title tag and metatag associated with that. Treat them like names being given to a web page for search engines. Hence, having a page without relevant metatag and title tag is absolutely not okay.

8. Adding H1 H2 Tags on the page

Additionally, carefully adding header tags H1, H2, etc will also be very helpful. Think of this like helping the user with defines segments of your articles like description, technical specifications, return policy, etc. This helps the user understand what to expect in that part of the writeup. The freshness of the content may also be helpful.

Hope this article ( Digital marketing basics )has been helpful.